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That's what Nexon is all about. A pioneer in the world of interactive entertainment software,we introduced the world to the first graphic MMORPG, The Kingdom of the Winds, back in 1995. Since then, we've become the industry leader in massively multiplayer online games, continuing to redefine the genre with each of our innovative titles.
Notably, we developed the world's first internet quiz game, QPlay, set a world record of700,000 concurrent users in China with our smash hit Crazy Arcade BnB, and developed the most played online game in South Korea (played by over 30% of the population), KartRider, which is considered to be the national game in Korea.
We also pioneered the Item Selling (microtransaction) business model, thus giving our userscomplete access to all of our games for free, with the option to expand their gaming experience by purchasing game enhancements (virtual items) such as avatar customizations and pets. What we did, in essence, was revolutionize the online gaming industry by dispelling the notion that online games are only being played by a marginal group of hardcore gamers. We proved that online games are a progressive, mainstream form of entertainment to be enjoyed by everyone clear across the demographic spectrum.
We're also out to prove that our vision of online gaming entertainment extends beyond anyinternational boundaries. Just as we redefined the online gaming industry in Asia, we're poised to revolutionize the online gaming scene in North America.
Nexon America, Inc. is the North American publishing arm of NEXON Co. Ltd., which has createdand delivered what's next online for gamers for more than 15 years. Based in Los Angeles, Nexon America was founded in 2005 to bring the best of online entertainment to North American audiences. The company's growing library of titles includes the world famous franchise "MapleStory"; the new fantasy life of "Mabinogi"; the fast-paced, first-person shooter "Combat Arms"; the stylized online world of "Atlantica Online" and the physics-based action game, "Vindictus". The foundation of all Nexon America titles is the microtransaction-based business model, in which users can play the full game for free and can also choose to purchase in-game items to enhance their gaming experience.